Celebrate, a semi-dry blend of Riesling and Vidal Blanc, flies off the shelves at Keuka Spring Winery in Penn Yan, Yates County, but dry reds also figure into the lineup. Options include Lemberger — made from the eponymous red vinifera grape that Keuka Spring co-owners Len and Judy Wiltberger first planted in the 1990s — and a Merlot and Cabernet Sauvignon blend called Miller’s Cove Red.

Summertime food-and-wine pairing events such as Shrimp and Chardonnay and Merlot and Mignon help spread the love for the Keuka Lake winery’s output. Now under development is a Grill Your Own Burger event, featuring the chance to tuck into grass-fed beef.

Tasting room hours: 10 a.m. to 5 p.m. Monday through Saturday, 11 a.m. to 5 p.m. Sunday from May 1 to Dec. 31. 10 a.m. to 5 p.m. Friday and Saturday and 11 a.m. to 5 p.m. Sunday from April 1 to April 30. 10 a.m. to 5 p.m. Saturdays in March.

Tasting fee: None to taste five samples. $3 to $5 per person for groups of 12 or more.

Accessibility: Fully accessible.

Amenities: Tours of the 10-acre vineyard and production facility offered periodically in the fall. Call ahead for times and details.